Builders
Working developers who live in terminals, ship web apps, and influence the tools their teams adopt.
2026 media kit · for ambitious software companies
Reach the people who ship.
Mostly Technical is the weekly conversation developers, founders, and technical decision-makers trust for honest talk about software, business, and the work behind both.
See the partnership ↓
Hosted by Ian Landsman + Aaron Francis
The premise
Smart people. Real opinions.
The audience
Technical enough to care. Senior enough to buy.
Current performance snapshot. Podcast download metrics are audio-only; YouTube views are reported separately.
268.6K
Podcast downloads
All-time
181.2K
YouTube views
Cumulative channel views
142+
Full episodes
A consistent weekly habit
1.6K
Average audio downloads
Per episode · first 90 days
Episode performance
Average downloads grow long after publish.
Audio-only podcast downloads measured 7, 30, 60, and 90 days from each episode’s publish date. YouTube views are not included.
First 7 days
1,344
First 30 days
1,545
First 60 days
1,605
First 90 days
1,639
Founders
Bootstrappers and SaaS operators who buy with a practical eye toward speed, leverage, and reliability.
Decision-makers
Technical leaders who value recommendations grounded in real use, not polished ad copy.
From a repeat sponsor
“The Mostly Technical podcast is one of those rare gems you hear about; a highly engaged audience of developers that’s underpriced. This podcast consistently sends us highly motivated customers and has paid for itself many times over—which is why we, as a tiny bootstrapped company, continue to buy ad spots on it.”
The partnership
A format built for brand recall, not ad breaks.
Mostly Technical gives software companies a recurring, trusted presence inside a conversation the audience already chooses every week. Ian and Aaron make the message useful, specific, and memorable in their own voices.
Recommended
Own the month
$1,000 / month
✓
Recurring host reads
A concise, natural mention in every full episode published during the sponsored month.
✓
Podcast + YouTube
The message follows the audience across both primary formats for stronger recall.
✓
Linked show notes
A direct product link appears alongside each sponsored episode.
✓
Developer-native story
Connect your product to a real workflow, problem, or result the hosts can explain from experience.
Creative angle
“Useful first. Memorable second.”
The best reads connect a concrete product benefit to a problem the audience recognizes immediately.
The hosts
Trust is the inventory.
Aaron Francis
61.1K followersFounder, educator, and prolific builder known for making technical ideas unusually clear—and entertaining.
Ian Landsman
1,358 followersFounder of HelpSpot, LaraJobs, and Outro—with decades of firsthand perspective on software and SaaS.
Next step